Speaker | coach | author | Marketer

Zena Krogedal

Meet our expert and author who has taken the world by storm with her unique approach to relationship coaching. As a sought-after professional speaker, Zena has shared her insights and strategies with audiences all over, inspiring and empowering individuals to build healthier, more fulfilling relationships.

Unleashing Potential & Empowering Change

Zena Krogedal is a Certified Business and Life Coach by Coach Michael Burt, America's Coach. And has completed an intensive Life Coaching Master Class through Tim Storey, Celebrity Life Coach. She is an incredibly driven professional with a wealth of experience in business operations; customer service; marketing; and project management; real estate sales and investing in commercial and residential; relationship and marriage coaching, all spanning over 26 years. Her journey began when her family immigrated from Vietnam to the United States in 1975, and since then, she has exemplified the true essence of the American Dream through her unwavering dedication and tireless efforts.

In the face of challenges, Zena's leadership truly shines as she remains focused and determined, consistently delivering exceptional results. Beyond her professional achievements, Zena is also a compassionate relationship, marriage and business coach, providing invaluable guidance and support to individuals and couples who seek personal growth, stronger relationships and maximizing their business potential.

Zena's commitment to making a positive impact extends to her involvement in charitable causes, particularly advocating for veterans, education, and community development. She firmly believes in the power of giving back and shows her deep compassion for others through her philanthropic efforts.

With an unyielding passion for empowering individuals, transforming lives, and creating positive change, Zena strives to go above and beyond the conventional bounds of the American Dream. She believes in the limitless potential of individuals and works tirelessly to help them realize their aspirations, both personally and professionally.



On the stage

Zena Krogedal is a dynamic individual who has made a lasting

impact in various fields, guiding others towards personal and professional fulfillment. On stage, Zena captivates audiences with her engaging presence, delivering impactful speeches that ignite motivation and instill a sense of empowerment. Zena has received numerous accolades and invitations to speak at prestigious conferences and events. Her expertise in real estate, dentistry, coaching, and personal development has earned her respect and admiration from both peers and audiences all over. Her unwavering dedication to empowering individuals, transforming spaces, and creating positive change has left significant mark on the world. Through her various roles, Zena continues to uplift and transform lives, helping others realize their potential and lead fulfilling, purposeful lives.



Reigniting Love and Business for Entrepreneurial Couples


Married Couples Coaching

Zena and her husband, Chris Krogedal are a dynamic duo dedicated to helping entrepreneurial married couples reignite the spark in their relationships while building thriving businesses together. With their unique expertise in both personal and professional realms, Zena and Chris offer invaluable guidance and support to couples seeking harmony and success in both love and business.

As relationship coaches, Zena and Chris understand the unique challenges faced by entrepreneurial couples. They have experienced firsthand the demands, pressures, and complexities that arise when running a business as a married team. Drawing from their own journey and years of coaching experience, they provide targeted strategies and tools to help couples navigate the intricate balance between love and entrepreneurship.

Zena and Chris work closely with couples to identify and address any underlying issues or conflicts that may be impacting their relationship or business. They provide guidance on effective communication techniques, conflict resolution strategies, and time management skills to help couples maintain a healthy work-life balance while pursuing their entrepreneurial dreams.

Zena and Chris understand that the success of a business relies not only on the individual skills and efforts of each partner but also on their ability to collaborate and synergize as a team. They help couples recognize and leverage each other's strengths, ensuring that both partners have equal opportunities to contribute and grow within the business.

Zena and Chris firmly believe that a solid foundation in both personal and professional aspects is key to achieving sustainable success.

Individual coaching

Zena offers personal coaching where you will have a transformative space to unlock your true potential and live a purposeful life aligned with your divine purpose. Zena is an experienced personal coach, dedicated to guiding individuals towards becoming the best versions of themselves. Through personalized sessions, Zena empowers you to tap into your inner wisdom, overcome challenges, and find clarity, confidence, and motivation.

Zena understands that each person's journey is unique, and her coaching approach reflects this. Whether you're navigating career transitions, overcoming relationship obstacles, or seeking personal growth, Zena provides a holistic and tailored approach to meet your specific needs. With thought-provoking questions and effective coaching techniques, she helps you gain a profound understanding of yourself and set inspiring goals that resonate with your core values.

Zena's coaching style is characterized by compassion, empathy, and support. While she creates a safe and non-judgmental environment, she also challenges you to step outside your comfort zone and embrace new opportunities for growth. By identifying and removing limiting beliefs and patterns, Zena helps you develop empowering habits and mindset shifts that propel you towards success. Her aim is to facilitate lasting transformation and empower you to live a sustainable, purpose-driven life.

If you are ready to embark on a journey of self-discovery, growth, and transformation, Zena Krogedal is here to guide you every step of the way. Through personalized coaching sessions, you will gain clarity, overcome obstacles, and cultivate the resilience needed to live within your divine purpose. Take the first step towards becoming your best self by booking a coaching session with Zena today.

Life changing



Join Zena Krogedal for transformative events that will inspire and empower you on your personal growth journey. Zena is a highly acclaimed coach and speaker who offers engaging and enlightening events designed to help individuals tap into their inner potential and live a purposeful life.

At Zena's events, you can expect to experience a dynamic and interactive environment where personal growth takes center stage. Through thought-provoking talks, workshops, and exercises, Zena guides participants on a transformative journey of self-discovery, empowerment, and fulfillment.

Whether you're seeking clarity in your life's purpose, looking to overcome obstacles that hold you back, or simply desiring inspiration and motivation, Zena's events provide a supportive and nurturing space for growth. With her compassionate approach and wealth of knowledge, Zena creates an atmosphere where you can explore your strengths, confront limitations, and unlock your true potential.

By attending Zena's events, you will gain practical tools, valuable insights, and actionable strategies that you can apply to various areas of your life. Zena's expertise and engaging speaking style will leave you feeling inspired, motivated, and equipped to embark on your personal growth journey with confidence.

Don't miss the opportunity to join Zena Krogedal at her upcoming events and take a significant step towards becoming the best version of yourself. Check out the event calendar and reserve your spot today for an enriching and transformative experience that will propel you forward on your path to personal growth and fulfillment.

Advances (aka retreats)

Zena and Chris's 3-4 day overnight advances for, also known as retreats, are carefully crafted experiences that provide entrepreneurial married couples with an opportunity to step away from their daily routines and immerse themselves in a supportive and transformative environment. These advances are designed to address the unique challenges faced by couples who work together in business while nurturing their personal relationship.

During these advances, Zena and Chris curate a diverse range of activities and workshops that cater to both personal and professional growth. The personal development workshops focus on enhancing self-awareness, fostering emotional intelligence, and cultivating effective communication skills. These sessions allow couples to explore their individual strengths, weaknesses, and personal goals, fostering personal growth and self-discovery.

In addition to personal development, the advances include team-building activities that strengthen the bond between couples. These activities may involve trust-building exercises, collaborative problem-solving challenges, and opportunities for shared experiences that encourage couples to work together as a united force. The aim is to enhance their ability to communicate effectively, support each other's goals, and navigate challenges as a team.

Furthermore, the advances include focused business sessions that offer practical strategies and insights to help couples enhance their business expertise. These sessions may cover topics such as strategic planning, financial management, marketing and branding, and building a scalable business model. Zena and Chris draw from their own entrepreneurial experiences and expertise to provide valuable guidance and industry-specific knowledge to couples.

The advances also provide ample opportunities for couples to network and connect with like-minded entrepreneurial married couples. Through group discussions, breakout sessions, and social activities, couples can share their experiences, learn from one another, and build a supportive community. The advances create a space where couples can form lasting connections, exchange ideas, and receive ongoing support beyond the duration of the advance.

Zena and Chris's 3-4 day overnight advances offer a wholistic approach that combines personal development, team-building, and focused business sessions. By providing a balanced blend of personal and professional growth opportunities, these retreats empower entrepreneurial married couples to strengthen their relationship, enhance their business skills, and achieve sustainable success.

Zena and Chris's dedication to the growth and well-being of entrepreneurial couples makes them trailblazers in their field. Their advances provide a unique and transformative experience that equips couples with the tools, strategies, and support they need to build prosperous businesses while nurturing a strong and fulfilling relationship.


Zena's Powerhouse Room (membership site) is a supportive community for individuals, and entrepreneurial married couples. Members gain exclusive access to valuable resources, including educational materials and training videos, covering relationship-building, effective communication, business strategies, and work-life balance. Live coaching sessions with Zena provide personalized guidance, while the vibrant network of like-minded couples fosters collaboration and mutual support.

Membership benefits include access to a wealth of resources, personalized coaching sessions with Zena, and a supportive network of like-minded couples. Exclusive events and retreats offer immersive experiences for personal and professional growth. Join this community to elevate your relationship and business, with the guidance and support of Zena Krogedal and fellow members.





“Zena is punctual, organized and caring all in one. A fearless follower of Christ and sticks to the principles of Christ to help navigate you through your needs. She is a good listener and tries her very best to interpret what you are sharing whether it's a problem, a goal, or a need. Aaaaand she understands its not always "about the nail". She puts her energies loyalty towards your desired outcome."

Charisma Moore

LET’S Make an Impact!


11201 N. Tatum Blvd Ste 300

Phoenix, Arizona 85028



(928) 899-0742

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